Like many small business owners, you may believe you don’t need a website to bring in customers, or that a website is not within your budget. Truth is, more and more people search the Internet for services and products like yours and having a professional looking website inspires confidence and lends credibility to your business. Here are my top reasons why you need a website.
It Helps People Find You
About 80% of customers will search online to find a business, and if your business isn’t found on the World Wide Web, they won’t find you. People use the Internet like they used to use the phone book. When they search for businesses like yours online, they’ll find your competitors instead. On the other hand, they may find your business, but it will be listed on sites like Yelp, Yellow Pages, Manta, and others. These sites may not give a comprehensive view of your business that you would prefer or give you the ability to have full control over the content potential customers come across. When customers search for you, your business website, along with your contact information, would ideally be at the top of their search inquiry.
It Saves You Money in the Long Run
Building a website is a cost effective way to market your business. You may think you can’t afford a professional looking website, but it really only takes about $100 per month (or even as little as $20) to run a website. Think about the cost of print advertising and how much broader an audience you could reach online, and you’ll find savings in the long run.
It Showcases Your Work
When your customers are searching online for services like yours, your website is the chance to show off why you’re different. Photo galleries, menus, and testimonials will help you stand out as unique among your competitors.
It Saves Time
It takes time to inform your customers about your product, prices and services over the phone, through email, or in person. Having your business information accessible online makes it easy for your customers to find what they need, saving you loads of time.
It Helps You Stay in Touch with Your Customers
A website is also a great way to collect customers’ email. Instead of customers writing it down on a piece of paper, a little box pops up on the website and if they perceive that they will get something out of joining your subscription list, your customers are more likely to sign up. You can use the emails to provide a newsletter or inform customers of upcoming promotions.
It Improves Your Customers’ Experience
You can really get in touch with the wants and needs of your customers through your website. Perhaps you offer tips that are specific to your industry, such as sample workout plans for your gym. Through articles, newsletters, and other content you can truly add value to your customers’ experience.
I Can Help
I create simple, sleek websites using WordPress for your small business or nonprofit. Prices are very affordable. Please send inquiries to firstname.lastname@example.org.